Singer/Songwriter Noa Zimmerman Call for Positive Change in New Music Video, “Rapture”

Singer/Songwriter Noa Zimmerman Call for Positive Change in New Music Video, “Rapture”

“Rapture”, a new song from Noa Zimmerman, speaks to our strange times, giving voice to feelings of hopelessness while encouraging us to persevere and keep fighting for what is right. 

Noa Zimmerman is a music student at USC, and she’s already self released a couple of albums, currently available on streaming platforms. Her newest release is “Rapture”, a single with an accompanying music video. Many of Zimmerman’s songs are stripped down to just her voice and acoustic guitar. “Rapture” expands her sound instead, adding more layers. The product is a satisfying modern singer/songwriter sound.

The song opens with somber fingerpicking, and evokes a quiet yet tense mood. It puts you on edge, ready for a mournful feeling. But Zimmerman’s brightness doesn’t let the song stay overly grim. There’s a determination in her voice. More instruments are added in layers underneath the vocals and guitar. Some strings, light percussion, and backing vocal harmonies all add texture, taking the song back and forth from mournful to something hopeful.

The music video opens with the song playing under the description of a fight against oil companies further developing Cat Canyon, near Santa Maria, CA. Shots of the rugged Southern California landscape show dry hills and trees and many, many pumpjacks, rhythmically pumping oil. The video juxtaposes bare chaparral hills with barbed wire-topped fences surrounding refineries. It’s easy for those of us who don’t live in California to forget just how huge the oil industry is to the state. A water sample is taken to demonstrate the harm and public health danger that the oil fields pose. A group of people organize against further development, accompanied by lines from the song: “Hallucinate heroes with gentle hands.” We see shots of the organizers meeting, and repeatedly return to a child drawing a picture at a table surrounded by protest signs. The protesters and their signs in English and Spanish, “Cuidemos Madre Tierra,” “Ban Fracking Now,” and “No New Oil Drilling in Cat Canyon” line up in front of a pumpjack as the song underneath swells. 

The chorus brilliantly captures an all too familiar feeling these days: 

“I’m just relaying this tormented state
Waiting for someone to care
I wait in the daylight
No promise of power
Just flowers to put in my hair
And while I sit tight
In shadows of towers
I try not to cower in fear.”

There’s anxiety in the lyrics. They capture that feeling of trying to maintain hope and energy to agitate for change and oppose injustice. But that’s hard when it seems you’re up against something monolithic with endless resources. The song is about perseverance, about coming together to make things better. The music video provides a reassuring story, while the song itself tries to be hopeful yet can’t escape doubt and struggle. The song’s final lines “Rupture will usher the rapture that follows close after / We’re on the brink” might sound foreboding. The world certainly feels like it’s on the brink of something, and there’s no guarantee that it’s something good. But if the rupture comes from people who care and fight for justice, we can be on the brink of serious, positive social change. And the video ends on a hopeful note, showing us the child’s picture of a bright and colorful heart without the black and white filter. 

With “Rapture,” Noa Zimmerman has made a song for right now. It speaks to the world as it is at this moment, with struggles against injustice, climate change, and greed more important than ever. It’s an earnest song that speaks to our doubts and worries, but encourages hope and persistence.

Noa Zimmerman - Rapture